Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
- This isn’t a problem only with websites
- This happens all the time
- Existence Testing
- How Does It Work?
- What Do the Results Mean?
- Data Driven Decision Making
- What to Test with Existence Testing?
- Page Existence Testing
- Well, duh, We All Know About Landing Pages…
- Page Level Existence Testing Summary
- Element Existence Testing
- That Sounds Nice, But Does It Work?
- What actions can you take after a test like this?
- Adding New Elements